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The Story of Stuff Project


"The Story of Stuff Project" is a movement with more than 500,000 members. The organisation strives for a healthier, more sustainable and just planet. "The Story of Stuff" started in December 2007, when founder Annie Leonard, together with a few friends, decided to make a small movie about the way we make, use and throw away all the stuff in our lives. Six years and 40 million views later the movement has grown into a professional organisation focusing on global problems like waste, pollution and the depletion of natural resources.


“The Story of Stuff Project” has developed educational programmes for children, adults and communities. By means of books, teaching programs and films the project communicates what is wrong with the way we produce and consume stuff, but also shows what the alternatives are.


Frequently new online movies about how we deal with stuff, from product to waste, are posted. These short movies show us what happens with everyday consumer products, such as plastic bottles, cosmetics and electronics.


The Story of Stuff investigates unsustainable production- and consumption-patterns that are polluting the environment, how the current system works, who pays the price for the pollution and who benefits from it. Also, and maybe more importantly, the Project shows how we can shift to a new and sustainable way of producing and consuming goods. The alternatives are highlighted in movies such as "The Good Stuff" and "The Story of Solutions".


In recent years "The Story of Stuff Project" has shown millions of people what is wrong with our current economical system. The people behind “The Story of Stuff Project” create awareness and encourage people to take action. Together with their members and seven fulltime employees they campaign for reducing plastic pollution, stimulating the sharing economy and fighting corruption.




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Type of initiative Knowledge/advice organization, Action/campaign organization, Information/network organization
Field of work Manufacturing, Education, Knowledge and information, Environment
Date of commencement 2007
Founder(s) Annie Leonard
Legal form nonprofit corporation (501c3)
Continent North America
Country Verenigde Staten
City Berkeley
One or several keywords that describe your initiative Environment, story of stuff, durability
Publications books, newsletter, movies, educational material
More information

Contact person(s)

Bill Walker


Contact information

Name The Story of Stuff Project
Address 1442 A Walnut Street, #272
Zip/postal code CA 94709
Place Berkeley
State/province California
Country USA
Phone +1 (510) 883-1055



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